NOTE LIFE

PROJECT

CareerFoundry

TIMELINE

October - November 2018

TOOLS

Figma, InVision, Prott, SmartMockups, My Google Drive, all the notecards and sticky notes

RESPONSIBILITIES

Competitive Analysis, user interviews and testing, sketching, wireframing, UI design, prototyping

OVERVIEW

According to a 2018 BBC news article, there is an estimated 170K words in the English language.  With the rise in slang that makes the number all the larger.

PROBLEM STATEMENT

Users need to easily access and comprehend words and phrases commonly used in their daily lives so that they feel empowered by the conversations they have with others.

POTENTIAL SOLUTIONS

Make an app that provides a platform for users to feel empowered by:
1. quizzing users
2. tie words and phrases to real-world events 
3. help users feel supported by an online community

FIRST THING'S FIRST - COMPETITIVE ANALYSIS

It's important to check out the competition! The pros vs cons, as well as observations,  were collected for three different flashcard apps: Flashcards+ by Chegg, Quizlet and Flash Cards GO.

GETTING TO KNOW THE USERS

Users experiences were gathered based on what they were doing, feeling, and thinking.  The majority of the users were interviewed in the gorgeous Marin Headlands in the SF Bay Area. Here it was discovered that users want to have a solid contextual connection to new words they were learning.  

CREATING THE PROTO-PERSONA

Using the insight gathered from user interviews, a proto-persona was generated.  Quinn who is in their early 30s; they want to feel empowered by the conversations they have with others.

USER FLOW

Based on user interviews and proto-persona characteristics, two discrete tasks flows were identified: 

1. Create a vocabulary card.

2. Review a current event to gain a contextual understanding of a vocabulary word.

WIREFRAMES AND PROTOTYPE

With the process of rapid wireframing, more mid-fidelity frames were created and connected in Prott to create a rough prototype of Note Life.

USABILITY TESTING

User testing with the Prott prototype was performed with four users ages 25-45.  Jakob Nielsen's Error Severity Scale was used to determine the issues with the navigation buttons, and the confusion around the onboarding screens.